Digital Edition
| Apr. 15, 2024
The landscape of e-commerce is continually changing, and staying ahead requires understanding the foundational marketing principles and being willing to innovate and adapt. By implementing these ten s
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Build on your bachelor's degree and marketing experience by earning an online UW graduate certificate in digital marketing. Specialize by choosing a path to management or analytics. Program includes Digital Marketing Institute membership and prep for the DMI exam.
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Creating a truly personalized customer experience relies heavily on data, particularly first-party customer data that provides insights into preferences and behaviors. Brands that excel in CX use this
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Identifying the "perfect customer" is crucial for any business intent on growth. Targeted marketing to a specific customer type not only cuts costs but also enhances the effectiveness of promotional c
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Merchants are preparing for increased credit card fees, with both Visa and Mastercard getting ready to raise their fees.
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