Digital Edition
| Apr. 22, 2024
Generative AI facilitates optimization through iterative testing and data-driven insights. Marketers can experiment with different content variants, analyze performance metrics, and refine their strat
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Build on your bachelor’s degree and marketing experience by earning an online UW graduate certificate in digital marketing. Specialize by choosing a path to management or analytics. Program includes Digital Marketing Institute membership and prep for the DMI exam.
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While subject lines are crucial to email marketing success, there's no magic formula for guaranteed results. Instead, focus on creating relevant, clear, and compelling subject lines that resonate with
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Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how w
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Email delivery matters. That's why it is especially helpful to review the following tips for resolving email delivery problems.
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